Benefit Cosmetics and advertising agency Portal A from San Francisco have released the ad, that you will shrug your shoulders to after you’ll see it.

The spot features guys with quite big packages down under. Women are intrigued: this is how a man suppose to look, right? However, they go orgasmic when guys pull out mascara from their pants! The spot has instantly gone viral and received many mixed reviews, because, apparently, the audience really does not know how to react. But the goal was reached: people talk and laugh, and revolt – what else could you expect from an ad?

Watch the spot and share your impressions about it with us.